Now there are more and more SaaS players, the price of products is getting cheaper and the competition is getting fiercer. The growth of SaaS companies is more difficult, and executive list some articles and reports point out that LTV/CAC 3, such SaaS products are good SaaS products; but now that there are more and more SaaS manufacturers, how to acquire users executive list has become a lot of The question of the survival of SaaS vendors. Based on my own experience and some insights into the industry, here are 12 common customer acquisition models. 01 SEM placement.
SEM placement is one of the most effective ways to acquire users. As long as the company has capital, this placement method will definitely be effective. In executive list the process of launching, it is not necessary to choose Baidu this channel, 360 and Sogou are also one of the necessary channels. However, the current customer acquisition cost is very high. The executive list customer acquisition cost of most products is between 150-300 yuan. If the later conversion ability is not good, the advertising channel will easily lose money. If the LTV is calculated, then the channel advertising users can still cover Live CAC.
The four elements of advertising include: keywords, price, region, and landing page. The keywords generally include product words, industry words, solutions executive list and competing products. If it is a CRM customer, the product words include: CRM, CRM manufacturers, CRM prices, etc., the industry words are: education industry CRM, project industry CRM, and executive list the solutions include: education industry customer management solutions, retail industry customer management solution. Competing words are mainly friends in this industry, such as: Sales Easy, Fenxiangpinke, Salesforce, etc.