Member User] stage It is not enough to become a member. After all, if you want to continue to tap the consumption potential of users, you must guide users to continue to consume and increase the stickiness of users to the platform to become loyal users. In this link executive email list, Zebra members completed the operation of enhancing user stickiness by building a virtual currency system. Virtual Currency System "G Coin" Zebra members have designed a "G coin" virtual executive email list currency, 1G coin is equal to 1 yuan, which can be directly deducted when purchasing goods, which is a bit like a gold rush coin.
A model similar to points-plus-money purchase can effectively improve the purchase conversion rate, because the virtual currency in hand will cause sunk costs for executive email list users. Imagine: There is a product that costs 50 yuan to buy, and you have 10G coins in your hand. You only need to spend another 40 yuan to buy it. Do you feel that the motivation to buy is stronger executive email list (just got 3G coins on Zebra members, let I didn't want to shop, I have a little impulse to spend)
After the user completes the above links, he is basically a loyal platform user, and once a user becomes a member of a platform, he will generally not go to other platforms executive email list within the validity period of the membership, because there is a sinking membership fee. cost. So how to continue to make members become members of this platform? This must return to the executive email list essence of membership - membership value, that is, the ultimate cost-effectiveness of products, creating a price advantage. To create a price advantage, it is necessary to minimize the supply cost. The most effective way is to increase the purchase volume. For example,